I’m currently a design consultant Deloitte Digital, based in Sydney. My work blends content and product strategy as well as UX writing, design and research.
In both my design process and the end product itself, I find myself returning to five things.
Show empathy, speak to genuine user needs and business needs.
Prioritise to make thoughtful design decisions, informed by a rationale.
Be informed by data, be transparent in my process and the product to build confidence and trust.
Help users of all ability to meet goals, being mindful of their time and effort.
Be open to learning, experimenting and keep asking 'why?'
I also do even more writing, paint, read and watch a lot of reality TV.