Select projects

Discovery and design for a wallet app

Confidential client | Government

Key skills:

Exploratory research
User research
UX writing
Prototyping
User flows
Feature development

Initial discovery to design and build of a new government agency app's onboarding and wallet functionality.

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Content design for employee experience

Confidential client | Government

Key skills:

Exploratory research
User research
Workshop facilitation
Content operations
Style guide design

Discovery, design, governance and style guide of a government agency's internal-facing employee experience product.

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UX writing and protocontent for a retailer

Officeworks | Retail

Key skills:

UX writing
Micro-copy
Guided content

I provided copy input and content for Officeworks' Print and Copy web service, focusing on key user journeys.

Designing a merged Information Architecture

Aware Super | Superannuation

Key skills:

Information Architecture
Quantitative research

As part of a website consolidation and merger, I designed a consolidated Information Architecture for First State Super (now Aware Super).

Cryptofinder 'Best for' template design

Finder.com.au | Comparison, Cryptocurrency

Key skills:

Content strategy
A/B testing
CRO

I designed and optimised an initial 'Best for' component for finder.com.a to recommend products based on criteria relevant to users. A/B testing in Optimizely revealed this pattern was statistically significant in increasing page conversion rates.

Cryptofinder content strategy & design

Finder.com.au | Comparison, Cryptocurrency

Key skills:

Content strategy
SEO
Template design
Content operations

I produced content for Cryptofinder and finder.com.au's International Money Transfer verticals. This involved SEO and content strategy, template design and overseeing BAU content operations.